Wineries

The Future of Wine Tourism

We created a new marketing system of virtual wine tourism experiences that will allow wine enthusiasts and tourists to visit wine regions and specific wineries around the world from the safety of their own homes 24/7.

 

Let customers explore and walk through the vineyards, enter the winery, see the cellars, step into the wine tasting room, restaurant & gift shop to see the wines and specific information as never before by using their computer, tablet, or smartphone. They can take a 3D Virtual Tour before they arrive or while they're sipping on a bottle of your finest vintage at home! The intent is to entice the tourist to visit someday in person and, in the meantime, to encourage them to try the wines of the estate by seeking them out in a local retail shop or purchase online in your e-commerce store.

 

Animated Panorama: The Sample below is a Perfume Cellar in Spain but could be as well be the wine shop of a Winery. As soon you click the Salesperson, he comes alive and talks about his products.

A Perfume Cellar in Spain but could be as well be the wine shop of a Winery. As soon you click the Salesperson, he comes alive and talks about his products.

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We use the 3D Virtual Tour technology to allow its customer to browse around the whole winery and showroom area and see what’s on offer. They can see and click on a specific product to see the full details, put it in the shopping cart, or even initiate a live video chat with the salesperson to discuss further.

 

This can be accomplished with bird-eye drone shots, online videos, 360 photo tours, 360 videos, and iGUIDE 3D Virtual Tours, if desired with VR glasses, designed to make the visitor feel as if they are walking through the winery grounds.

Hybrid Tour: The Sample below was done for the “Las Carcavas” Development in Rocha. The same could be done for a Winery. If you fly through it you can click on certain areas to explore in 360 degrees, enter for example instead of the model home, the wine cellar or watch a video of a recent event like you can see here in the BBQ, Tennis, Beach deck or Pool area.

iGuide Uruguay 3D | Matterport | Bodegas | Uruguay

If you fly through it you can click on certain areas to explore in 360 degrees, enter for example the Model Home or Club House,  watch a video of a recent event  in the BBQ, Tennis, Beach deck or Pool area.

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Attract more customers by connecting the 3D Virtual Tour to Google Business/Street View. 97% of people search for local businesses online before making a decision. Google Business/Street View offers a significant advantage over your competitors by providing your potential customers that extra level of confidence by allowing them to see inside your business. It's a fact; images have a significant impact on a person's decision-making when searching for local companies. Supplying a 3D Virtual Tour sets you apart from your competitors and provides an experience that’s informative and entertaining.

In summary, both individual wineries and wine regions should consider the advantages of including virtual wine tourism components in their overall marketing strategy. Not only are they useful in times of crisis, where wine regions are forced to shut down due to natural disasters and pandemics, they are also a means of attracting the next generation of wine consumers, who have already integrated online experiences into their lives. Taking the time to invest in some of the components of an online wine tourism system – linked to wine e-commerce – is a powerful first step towards creating a resilient business that can be successful during crisis and calm.

A sample of a 3D Virtual Tour Winery in California. Click the Image and check out Louis Martini winery.

iGuide Uruguay 3D | Matterport | Bodegas | Uruguay

Another sample of a 3D Virtual Tour Winery in California. Click the Image and check out the Oreana winery done by Home3D.US. You can fly over the winery and click on certain areas you are interested in.

iGuide Uruguay 3D | Matterport | Bodegas | Uruguay

This is a Sample of a Live Session with integrated video conferencing that can be controlled by any participant. This could be integrated in a 3D Virtual tour for a winery to host a virtual wine tasting. The possibilities are endless.

A life session with integrated video conferencing that can be controlled by any participant

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Possibilities: Publish on Google Street, Drone shots, embedded Video, different Languages, connect to an existing e-commerce site, integrated video conferencing that can be controlled by any participant or even live session tasting, Traffic Analytics, Social Media, WhatsApp, and Instant Chat buttons can be added.

The Technology Used: 3D Vista Tour Pro and iGUIDE® 3D Virtual Tour, web-ready for desktop, laptop, tablet, mobile & VR Headsets.

Pricing: Depends on the project's scope, travel time and location, amount of video and photo material embedding, 3party linking, time of product text typing. These hybrid tours come mainly with a yearly hosting fee which depends on the overall GB used—embedded Video ads to the GB. Contact us to get a quote.